Screen Printing vs DTG: Which T Shirt Method Fits Your Style Best?

Ever bought a t shirt in Nairobi and thought, “Wow, how did they print this?”

If you’re designing your own apparel, this is more than just curiosity. It’s a real decision — and it can affect how your final piece looks, feels, and sells.

In Kenya, two popular methods dominate the custom t shirt space: screen printing and DTG (direct-to-garment). But which one is better for your style? Let’s break it down in a way that actually helps you choose.

What Is Screen Printing?

Screen printing pushes ink through a mesh screen onto the fabric. Each color requires its own screen, which makes setup more time-consuming — but worthwhile for the right projects.

When Screen Printing Works Best:

• You’re printing 30 or more shirts

• You want solid, bold colors

• You’re working with simple graphics like logos or slogans

Screen printing produces high-opacity prints with strong color contrast. It’s ideal for bulk orders like school uniforms, corporate merch, or branded t shirts for events. That’s why we often recommend it for large volume clients on our t shirt printing service page.

Keep in mind, it’s not the best choice for detailed artwork or full-color images. Each added color increases cost and complexity.

This overview from Printful explains the technical differences well.

What Is DTG (Direct-to-Garment) Printing?

DTG is more modern. It uses inkjet technology to print your design directly onto the fabric — just like printing a photo on paper.

When DTG Works Best:

• You’re printing under 10 shirts

• Your design includes fine details or photographic elements

• You want a soft print finish that blends into the fabric

Since there’s no screen setup, DTG is cost-effective for small, one-off orders. The final print feels soft to the touch and can handle shadows, gradients, and even faces. That’s why we use it for birthday tees, streetwear drops, or gifts with photo prints.

You can see it in action on our Custom Tee Designer.

One limitation? DTG works best on 100% cotton. Also, colors may appear less vibrant on darker fabrics.

Still undecided? Use this guide from T Shirt Magazine for another take on when to use each method.

Nairobi Example: What We See on the Ground

A fitness trainer wanted 100 t shirts for their gym — each with a bold logo in two colors. We used screen printing. The print was sharp, and the cost per shirt dropped significantly due to volume.

A local photographer, on the other hand, ordered three t shirts with a high-res landscape photo on the front. DTG allowed us to reproduce the detail without distortion.

You don’t need to guess which method fits your project. You can always send us your artwork here and we’ll recommend the right fit.

How to Choose for Your Style

Choosing between DTG and screen printing depends on three main things:

• Quantity

• Complexity of your design

• Type of fabric

If you’re printing tees for resale, bulk orders often favor screen printing. But if you’re starting a fashion line with unique prints, DTG offers freedom to experiment with minimal risk.

Want to test your design on a single shirt? Try our designer tool and see your vision come to life in minutes.

Final Word

The key differences between screen printing and DTG aren’t just technical. They’re creative.

Your choice affects how your designs feel, how they’re worn, and how your audience connects with them.

Both methods have a place in Nairobi’s fast-growing t shirt scene — and now you’ve got the clarity to use them right.